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2010-11-09   CBN meeting with Merran Wrigley, Vice President Head of External Communication Global Communications & PR at Sony Ericsson Mobile Communications
2010-10-28   Mr. Jorma Halonen will attend a CBN Meeting
2010-09-24   Meet Mr. Mikael Bratt, SVP of AB Volvo and CFO of the Volvo Group
2010-09-21   Annika Falkengren – Consolidate and unite your operations - The One SEB case
2010-09-09   Meet Ambassador Jan Eliasson
2010-09-08   Workforce planning - The SCA way
2010-09-07   Mr. Peter Nilsson, President & CEO of the Trelleborg Group
2010-09-03   Mr. Lars Granlöf, CFO at SAAB AB, will address the topic; Corporate Governance with focus on Risk Management
2010-06-03   Jesper Kärrbrink, President and CEO of Eniro will address the topic “The key to successful leadership”.
2010-05-25   Teo Härén speaks at a CBN meeting
2010-03-31   CBN host for the opening of the Croatian-Swedish Chamber of Commerce
2010-03-25   Leadership and HR Management in Asia with Magnus Johansson, CEO of SKF (China) Investment Co. Ltd
2010-03-19   CBN meeting with Mr. Russell Grossman, Director of Communications at Department of Business, UK Government
2010-03-10   Global Sourcing at Scania
2010-01-22   Meet Mr. Lars Henriksson, Executive Vice President in charge of the Central and Eastern Europe and Latin America Region and a member of the group management team at Alfa Laval
2010-01-21   CBN meeting with Mads Nipper, Executive Vice President Market & Products, LEGO A/S
2009-12-10   CBN meeting with Mr. Gunnar Brock
2009-12-01   Mr. Johan Bygge, CFO Investor AB, speaks at a CBN Meeting
2009-10-22   CBN meeting with Ms. Mette Hansson, Head of Human Resources, Coca-Cola Nordic Services Aps.
2009-10-14   World Economic Forum will present The Global Risks Report 2009
2009-09-03   CBN meeting with Mr Tom Johnstone, President and CEO of AB SKF
2009-08-31   CBN meeting with Mr Lars H. Thunell, Executive Vice President and CEO of IFC - International Finance Corporation, a member of the World Bank Group
2009-05-26   Corporate Governance – Risk Management
2009-05-20   CBN har med stöd av Tillväxtverket och med NIN som utförare startat upp en satsning för att utveckla små och medelstora företag.
2009-05-13   Communication Strategies during Turn-arounds and Change
2009-03-31   Kerstin Hessius speaks at a CBN Meeting
2009-03-03   Economic outlook by Mr. Jan Häggström
2009-03-02   Jacob Wallenberg speaks at a CBN Meeting
2008-11-28   New Geographic Markets – Focus India
2008-11-04   Ken Morse, MIT Massachusetts Institute of Technology: Innovation
2008-10-10   Hur påverkar krisen på finansmarknaden den svenska ekonomin?
2008-03-28   HR directors meet to discuss Talent Management
2008-03-28   Senior Managers Guide CEOs in Roundtabel Talks
2008-03-28   Richard Teerlink, Harley Davidson Inc: Managing Multilateral Turnarounds
2005-11-24   Lego Manager gets good advice in Exclusive Network
2004-09-17   Top Managers Focus on Human Values
2004-09-09   Think-Tanks for lonely Managers


CBN meeting with Merran Wrigley, Vice President Head of External Communication Global Communications & PR at Sony Ericsson Mobile Communications

In November, Merran Wrigley will meet with CBN participants and present her experiences of introducing social media communications in a multinational company.

Merran leads the global external communications team at Sony Ericsson’s corporate head quarters in London, overseeing product & technology PR, lifestyle PR campaigns, and corporate PR including analyst and investor relations. In the last year she has established a cross functional team of customer services, digital marketing, content & services and risk management to develop a unified social media strategy within the global organisational structure of Sony Ericsson. The main thrust of this has been to create a ‘coalition of the willing’ to align the existing resources in the company and focus communication strategies on building communities around specific areas of interest such as creative design, sustainability and third party application developers.
Merran joined Sony Ericsson from Sony Corporation, where she worked in the corporate PR division in Tokyo with a number of different business groups including consumer electronics, new business development such as Sony’s Internet portal - SoNet - and Internet bank. She also led PR for blue-sky technologies such as Sony’s robot program.




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